ZAPPOS
01 DISTRIBUTION GOALS
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I built a partnership with Zappos, the online retailer acquired by Amazon in 2009, to launch ADA Belt Collection and expand the brand digital footprint and leverage a retailer value chain founded on technology. My goal was to forge a partnership with a retailer whose value chain was led by technology investments and to leverage those investments to create a customer-centric shopping experience.
02 DISTRIBUTION ACHIEVEMENTS
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My partnership with Zappos exponentially increased the breath of customers who had access to the ADA product line and increased the lifetime of interaction with the brand across target customers. Expanding the brand distribution portfolio with an ecommerce centric retailer expanded the reach of the brand nationwide and internationally. Zappos investments in e-commerce logistics, product page capabilities, and inventory management technology provided exceptional delivery times, free shipping, and superior inceptives for customer online purchases. Utilizing the retailers value chain when forming a partnership was key in achieving distribution goals.
BUILDING ON TECHNOLOGY
03 REVENUE ACHIEVEMENTS
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I achieved revenue targets for both the retailer and brand, by utilizing the retailer value chain with superior technology developments within the retail industry. I was able to achieve continual double digit revenue growth for the retail partner within the product category, by outlining my key objectives to expand the brand product distribution and provide top-tier shipping inceptives to customers when forming the partnership. In addition, I developed a video content campaign which provided real-time styling and product utilization tips for the customer directly on the product page. My goal was to leverage every single e-commerce tool provided by the Zappos team to create exclusive content focused on the product utilization. I achieved 100% sell-through of the initial collection launch and structured a strong replenishment business season after season, by focusing on utilizing the technology tools created by the retailer to better communicate the product utilization to end consumers.