NORDSTROM
01 DISTRIBUTION GOALS
​
I launched my partnership with Nordstrom, the American luxury department store chain, to expand the ADA brand footprint domestically and globally. Initially I launched the product line in all Nordstrom 117 stores across 40 US States and three Canadian Providences. Followed by launching the ADA product line on the Nordstrom website to provide an omni-channel experience. The third phase of our partnership has been rolling-out a drop-ship program to leverage the ADA nimble supply chain and quickly testing product lines with minimal risk.
​
02 DISTRIBUTION ACHIEVEMENTS
​
Layering all channels within the retailers value chain has led to exponential revenue growth for both the retailer and ADA brand. Establishing a set objective for each channel and business unit has set a clear vision for the product strategy and the channel utilization strategy for that specific product line. ADA brand distribution across the United States and globally through the Nordstrom site has established a reoccurring revenue stream that is bullet-proof to industry changes.
​
​
​
INNOVATIVE
MULTI-CHANNEL DISTRIBUTION
Solutions for Success
03 REVENUE ACHIEVEMENTS
​
By optimally utilizing each Nordstrom channel to distribute the ADA product line and leveraging the retailer’s value chain focused on superb customer experience, I have achieved sustainable revenue growth across each channel year after year. In addition, profitability targets have been exceeded as each Nordstrom channel supports and requires a range of pricing strategies. Building a partnership by focusing on an innovative multi-channel strategy has led to creating a robust reorder revenue stream for the retailer and the brand.