HELLO + WELCOME
I'm so happy you're here.
Hi there! I'm Vanessa Urenda, a passionate fashion entrepreneur and distribution growth strategist dedicated to creating products that make a positive impact. I create high-quality, exclusive fashion items for retailers around the globe, bringing value through innovative supply chains and intentional design. I build customized distribution strategies for fashion and consumer good companies to achieve revenue growth through retail partnerships online and in-store. Let's team up to build an amazing, flexible, and bulletproof multi-channel distribution portfolio together!
MY RETAIL PARTNERS
MY RETAIL DISTRIBUTION STRATEGY
Our proven systems, which combine industry and academia, allow us to custom-build a distribution strategy and actionable plan to grow your revenue, improve profitability, and increase your sell-through across every channel, from in-store to e-commerce.
MY PARTNERSHIP LOOKBOOK
I help companies not only reach, but exceed their revenue goals. My experience helps us lay out a distribution strategy across all channels that perfectly fits my clients. This collaboration is essential for the successful transition from strategy, to plan, to action. Learn about some of my past and present projects below, and get in touch to see what I can do for you and your team.
DILLARDS
Creating New Revenue Opportunities
My goal was to launch ADA Belt Collection at Dillard's Inc., which is an American luxury department store chain with over 285 stores in 29 states; and expand distribution to include their online business unit to provide a cohesive omni-channel experience for the Dillard's customer. By leveraging a distribution channel with cohesive brand presentation across each door, we exceeded sales goals within a month of launch and created a new product revenue stream for the retail partner and the ADA Brand.
MY APPROACH IS ROOTED IN UNLOCKING VALUE.
I develop distribution plans that prioritize profitability—not by offering the lowest discounts or prices, but by creating purpose-driven products.
BUILDING PROFITABLE PARTNERSHIPS ROOTED IN HUMAN CONNECTION.
YOUR PRODUCT LINE SHOULD BE A STORY A RETAILER NEEDS TO TELL.
Over the past decade, I have traveled the globe, collaborating with Fortune 500 retailers to establish distribution partnerships. While earning my Master's Degree in Global Fashion Management, I had the privilege of learning from industry leaders such as CHANEL, DIOR, Hermes, ZARA, Tory Burch, and global private label manufacturers. Throughout this journey, I've discovered that successful and profitable partnerships hinge on clear understanding of your company's value chain. It's essential to leverage your brand, product, or supply chain assets to enhance customer service and generate new value for your retail partners.
PARTNERSHIPS ARE ALL ABOUT COOPERATION AND CREATION OF VALUE, TOGETHER.
All Videos
LET'S WORK TOGETHER
LET'S BUILD TOGETHER
Contact us and find how our services can benefit your company in building your distribution portfolio of your dreams.