RYLLACE
01 DISTRIBUTION GOALS
​
I partnered with Ryllace, the American retailer owned by the Qurate Retail Group, to launch the ADA Belt Collection within a size-inclusive retail partner. Ryllace is founded on a simple notion that quality and style shouldn't stop at a size 14. Through intentional design, ADA Belt Collection, has offered size-inclusive belt styles to women for years. My goal was to leverage the existing synergy of intentional design and intentional distribution between the brand and retailer.
​
02 DISTRIBUTION ACHIEVEMENTS
​
Season after season, I curated a one-size belt collection to pull together the Ryllace ready-to-wear assortment, in a polished and styled way. Leading to expanding the ADA brand footprint within an underserved market and exponentially increasing sell-through of a challenging product category for the retailer. The collection was distributed through the retailers ecommerce , in-store, and catalog channels.
INTENTIONAL DESIGN MEETS INTENTIONAL DISTRIBUTION
03 DISTRIBUTION ACHIEVEMENTS
​
Intentional design focused on size-inclusivity allowed for creation of a new product category for Ryllace, leading to new company revenue gains. In addition to accessory category revenue growth, the retail partner achieved ready-to-wear revenue gains through ADA belt styles providing better fit options for their customer base. My design strategy of leaning into extended sizing, allowed for the product brand and retailer to increase value proposition synergy and reach revenue goals. The partnership achieved 100% sell-through of product lines launched.