PERUVIAN CONNECTION
01 DISTRIBUTION GOALS
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I negotiated a partnership with Peruvian Connection to launch the ADA brand across their catalog, brick-and-mortar, and online channels. Peruvian Connection’s collections celebrate ethnographic textiles from around the world. Our supply chain rooted in craftsmanship and unique Argentinean leather leaned into Peruvian Connection's differentiation strategy and leveraged the retailer's strong distribution channels to expand the ADA footprint while growing a challenging product category for the retailer.
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02 DISTRIBUTION ACHIEVEMENTS
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I built a distribution strategy focused on product usability and styling for the Peruvian Connection customer. Deeply understanding how the retailers customers seeked to wear and style a belt allowed for me to leverage the retailers high-quality engagement tools to show their customers how to style the belt collection in a functional way. The collection was rolled out to all Peruvian Connection store locations, ecommerce site, and offered directly through the retailer’s catalog channel.
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A PARTNERSHIP ROOTED ON CRAFTSMANSHIP
03 DISTRIBUTION ACHIEVEMENTS
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I developed a customer success strategy to support the product launch once the collection was in the retailer’s channels. The customer success strategy was rooted in working with the retailers visual merchandising team, catalog art director and styling teams, and design team to ensure product usability was communicated clearly to the customers at all channel touch points. By implementing a post-purchase support strategy with the retail partner, I was able to grow a previously challenging product category for the retail partner. The product line became the top-selling accessory within all distribution channels for Peruvian Connection.