HSN
01 DISTRIBUTION GOALS
​
I launched a distribution partnership with HSN, formerly Home Shopping Network, an American free-to-air television network owned by Qurate Retail Group, with the goal to expand the ADA Collection footprint across the United States and globally. The highly interactive relationship HSN has forged with its customer base was an exceptional fit for the engaging size-inclusive and styling value proposition offered through the ADA product line.
​
02 DISTRIBUTION ACHIEVEMENTS
​
My strategy was to layer all HSN channels to provide a hyper-engaging and customer centric experience when launching the ADA product line. Utilizing the retailers livestream shopping channel, ecommerce site, and social media platforms for their loyal customer base to engage with the product line was key. The second achievement was creating a product category that did not previously exist for the retail partner, and simultaneously increase their accessory category price point and profitability through the ADA product launch.
CREATING AN INTERACTIVEÂ CHANNEL
03 REVENUE ACHIEVEMENTS
​
Together, we surpassed revenue goals, created a new product category for the retail partner, and solved endless styling and fit issues for the HSN customer. I continuously appeared on HSN livestream segments to create an educational and interactive experience for the customer. By extending the product line offering to the HSN global site, I was able to provide consistent inventory availability for the HSN customer in addition to the scheduled livestream segments. I worked closely with the HSN e-commerce, editorial, and social media teams to have the product line styled continuously through out all HSN touch points, providing a heightened visibility to the brand. Creating an interactive channel strategy led to developing a new livestream business unit, increasing the ADA brand partnership revenue by 30%, and building a new profitable product category for the retail partner.