ABOUT US
Committed to Excellence
Vanessa Urenda is a Fashion Entrepreneur and Head of Growth, who has launched start-up companies and led company growth through multi-channel distribution. She has established retail partnerships across 1,500 department store doors, over 2,000 specialty boutiques, and online retailers worldwide. She is a graduate of FIT's Master of Professional Studies (MPS) in Global Fashion Management program, offered in collaboration with Institut Français de la Mode in Paris and Hong Kong Polytechnic in Hong Kong. Her GFM Capstone thesis, focused on creating a sustainable product line built-upon a circular supply chain, which was launched at Nordstrom, Anthropologie, and Lord & Taylor. After earning her BS in merchandising management and business marketing, she designed technical apparel for Columbia Sportswear; created collections for Bloomingdale’s, Neiman Marcus, and Free People; and is a co-founder of ADA Collection. In addition, she is the owner of VU Studio, a distribution consulting platform for early-stage entrepreneurs.
Vanessa has applied her skills to problem-solving products and implementing scalable distribution strategies, including establishing supply chains with native economies, from Latin America to Asia.
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She was raised in Oregon, where the natural beauty of the Pacific Northwest instilled a deep appreciation for the environment and products that serve a positive purpose.
ADA COLLECTION
Co-Founder & Head of Growth
ADA Collection is a size-inclusive accessories brand on a mission to expand product offering to all women - including all body sizes and shapes. The one-size belt collection creates a new landscape to provide more women the opportunity to participate in high-end fashion while celebrating and honoring their bodies, beauty and style. The collection is made with rich Argentinean leather and our innovative supply chain offers just-in-time production while leveraging hundreds of years of historical craftsmanship.
LAMINI
Co-Founder + Chief Commerce Officer
LAMINI is a sustainable brand on a mission to offer luxurious knits without the toxic dyes, toxic finishes, and toxic chemicals. The brand is committed to reducing waste and environmental pollutants in the fashion industry through a closed loop production system. All fibers are selected carefully for their high-quality, durability, and are sourced directly from their countries of origin. Our supply chain was intentionally built to support responsible production from raw material to finished goods.
