DILLARDS INC.
01 DISTRIBUTION GOALS
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My goal was to launch ADA Belt Collection at Dillard's Inc., the American luxury department store chain with over 285 stores in 29 states; and expand distribution to include their online business unit to provide a cohesive omni-channel experience for the Dillard's customer.
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02 DISTRIBUTION ACHIEVEMENTS
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By leveraging a brick-and-mortar distribution channel with cohesive brand presentation across each door, we exceeded sales goals within a month of launch and created a new product revenue stream for the retail partner and the ADA Brand.
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Leading to expanding the ADA Brand assortment to the retailer’s online distribution channel and customizing product assortments to meet the Dillard’s customer needs on each channel.
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CREATING
NEW REVENUE OPPORTUNITIES
03 REVENUE ACHIEVEMENTS
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Building an omni-channel partnership with Dillards Inc. across all business units has led to achieving 100% sell-through of product launches, a robust replenishment revenue stream, and the creation of a new product category for the retail partner.
My goal was to focus on building a partnership with multiple revenue streams for both the retailer and brand. Establishing multiple revenue opportunities by layering planned seasonal deliveries, replenishment of core style deliveries, and multi-channel deliveries led to creating a multi-million business partnership.