CALYPSO ST. BARTH
01 DISTRIBUTION GOALS
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I negotiated a partnership with resort lifestyle brand Calypso St. Barth, to launch ADA Collection within all US doors and to expand online and build a multi-channel business. The retailers’ luxury cache and affinity for high-quality materials was a perfect fit to leverage the ADA rich-Argentinean leather and craftsmanship focused supply chain.
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02 DISTRIBUTION GOALS
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​Together we created exclusive belt collections launching monthly to cohesively accessorize each editorial ready-to-wear launch. Building a strong accessory business focused on a lean replenishment strategy. Layering a just-in-time replenishment strategy to each monthly launch allowed for selling data to determine what styles were replenished to meet demand without overproduction and optimally investing retailer buying team dollars.
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FOCUSING ON ELEVATED MATERIALS
03 REVENUE ACHIEVEMENTS
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The lean replenishment strategy led to developing a strong core collection that was continuously sold-out of every Calypso St. Barth location and remained available on the retailers’ website year-round. My strategy to leverage the ADA brand Argentinean leather quality and nimble production capabilities in combination with Calypso St. Barth’s value chain focused on exclusive service and artisanal luxury led to a multi-revenue partnership for years.